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Original Ad

New Ad Presented

Sobe Thriller Ad
This ad is a simple ad for Sobe Life Water. It uses the tactic of appealing to a persons historic knowledge of Michael Jacksons "Thriller" video. It make people intrested in the product because of their knowledge of the Michael Jackson "Thriller" video. I Am sure that this tactic has been used in the past but this video is really cool of the way they used the animated iguanas.

Kruger

Myth of the Photographic truth

We were told to look for an image that has a totally different meaning if cropped. I saw this image and knew that if part of it were cropped it would have a diferent meaning. The initial image has men eating lunch on top of a skyscraper. it creates a feeling of a fear of heights for viewers. if the image is cropped, it look like only two man eating lunch and talking.