This is an image of a pair of Adidas Superstar 35th Anniversary Run DMC shoes. Aside from a way of marketing a new pair of Adidas, this shoe reminds consumers of the impact that Run DMC had on the Adidas company. Run DMC was the most popular rap group in the early 80's. They were most well known for always wearing white shell toe Adidas at every public appearance, thus the shell toe's became part of the image of Run DMC. This image of Run DMC greatly helped Adidas become the giant company that they are today.
Thursday, February 21, 2008
CULTURAL CONTEXTS IN ADVERTISING #3
This is an image of a pair of Adidas Superstar 35th Anniversary Run DMC shoes. Aside from a way of marketing a new pair of Adidas, this shoe reminds consumers of the impact that Run DMC had on the Adidas company. Run DMC was the most popular rap group in the early 80's. They were most well known for always wearing white shell toe Adidas at every public appearance, thus the shell toe's became part of the image of Run DMC. This image of Run DMC greatly helped Adidas become the giant company that they are today.
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